I am a Product leader, SaaS founder and Marketing technologist with over 10 years experience driving business transformation through the development of omni-channel consumer marketing stacks and programs to acquire, convert, and retain customers. Throughout my career, I have consistently delivered a positive impact on the overall business while scaling successful results over time and growing brand equity. I am adept at leading complex, cross-functional, technology and strategic initiatives and I lean on data, engineering, scale and automation to lead the way.
I have spent my career focused on the nexus of people, technology, and culture – leveraging all three elements to deliver the innovation required to successfully partner across development and marketing organizations to launch products and services, build brands, and manage the wild complexities of today’s omni-channel world.
I’m currently a product leader in interactive and digital entertainment company, working within the Global Marketing organization and responsible for leading the Global CRM Product team that is responsible for delivering marketing technology (1st party data usage, stack infrastructure & measurement), and growth marketing (driving engagement and revenue through mobile, email, social, and web channels) for the brand and family of products and services.
I have effectively mentored dozens of colleagues over the years and am proud of my track record of building and leading high-performing teams. I enjoy sharing my learnings and insights with others.
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Year
|
Company
|
Position
|
Location
|
Key Responsibilities
|
---|---|---|---|---|
2020 - Current |
PlayStation |
Sr. Manager CRM Product Management (Global) | San Mateo, CA |
|
2016 - 2020 | Shutterfly | Sr. Manager CRM Technical | Redwood City, CA |
|
2013 - 2016 | Shutterfly | Manager, CRM Operations | Redwood City, CA |
|
2012 - 2013 |
Franklin Templeton |
Manager, CRM Technical | San Mateo, CA |
|
2009 - 2012 |
USAA |
Business Manager | San Antonio, TX |
|
2008 |
IMSS Mexico |
CRM Business Analyst | Mexico City, Mexico |
|
2008 |
DNA Finland Oy |
Marketing Consultant | Helsinki, Finland |
|
2006 - 2008 |
Tata Consultancy Services |
Systems Analyst | Bangalore, India |
|
Year
|
Degree
|
Major
|
---|---|---|
2004 - 2006 | Masters in Business Administration (MBA) | Marketing, Systems, Information Technology |
2000 - 2004 | Bachelors of Engineering (BE.) | Information Technology |
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