Current focus
Product strategy & marketing platforms at PlayStation
Platform strategy, lifecycle orchestration, customer data, personalization, experimentation, product innovation, AI-assisted workflows, and scalable marketing operations.
PlayStation Product & Marketing Technology Platform Strategy Builder
Product & Marketing Technology Leader
I lead product strategy and platform development across marketing technology, lifecycle automation, personalization, experimentation, customer data, and AI-assisted decisioning at PlayStation. I work across Marketing, Engineering, Data, Analytics, and Product to turn complex business needs into scalable platforms and measurable outcomes.
Build platforms. Transform operations. Deliver measurable growth.
Selected impact
- $100M+ incremental revenue impact through lifecycle and experimentation enablement
- Multi-million-player outcomes across engagement, subscriptions, and MAU growth
- Global product leadership across Marketing, Engineering, Data, Analytics, and Product
Also building
- Bravoboard: collaborative appreciation boards
- Presbot: AI assistant platform for small businesses
- Martech101: practical martech and lifecycle automation writing
CRM, product, engineering, and marketing technology work across
About
Product leader at the intersection of Marketing, Technology, Data, and Customer Experience.
I build and scale platforms that help teams deliver more relevant, measurable, and efficient customer experiences.
I currently lead CRM Product Management at PlayStation, where my scope spans marketing technology strategy, lifecycle automation, real-time messaging, campaign orchestration, customer data platforms, personalization, experimentation, next-best-action decisioning, and AI-assisted workflows.
I work best in ambiguous, cross-functional environments where Marketing, Engineering, Data, Analytics, Product, Commerce, and Personalization teams need to align around a shared product vision, make tradeoffs, and turn strategy into scalable capability.
Before PlayStation, I led Marketing Data Engineering, Software Engineering, DevOps, CRM Operations, and Marketing Platform teams at Shutterfly. Earlier in my career, I worked across CRM, campaign management, data platforms, segmentation, and marketing technology programs at Franklin Templeton, USAA, and consulting engagements across telecom, financial services, public sector, and consumer technology.
Core competencies
Depth across product, platforms, data, and operating model.
Product & Strategy
Platforms & Architecture
Data, Experimentation & AI
Transformation & Operating Model
Experience
Building and transforming marketing platforms from product strategy through shipped capability.
Recent roles in product leadership, marketing technology, platform transformation, engineering, and customer engagement.
PlayStation
Sr. Manager, CRM Product Management
- Lead CRM and Marketing Technology product strategy across lifecycle orchestration, personalization, experimentation, customer data, and owned-channel platforms.
- Define product vision and roadmaps with Marketing, Engineering, Data, Analytics, Commerce, and Personalization teams, translating complex business needs into scalable platform capabilities.
- Helped build and scale real-time lifecycle and orchestration capabilities supporting commerce, subscriptions, onboarding, retention, and game lifecycle experiences.
- Shape platform and investment decisions across Salesforce, Adobe, internal systems, customer data, workflow automation, and emerging channels.
- Helped drive $100M+ in incremental revenue impact and multi-million-player outcomes across engagement, subscriptions, and MAU growth.
- Lead and mentor product team members while building high-trust operating models across global cross-functional teams.
Shutterfly
Sr. Manager, Marketing Platform
- Led Marketing Data Engineering, Software Engineering, and DevOps teams responsible for core marketing platforms, APIs, applications, and data infrastructure.
- Built and maintained marketing applications, transactional email APIs, campaign metadata systems, and data pipelines across on-prem and cloud environments.
- Partnered with Marketing Strategy and Enterprise Data Warehouse teams on pipelines for segmentation, campaign operations, analytics, reporting, and A/B/N testing.
- Provisioned and maintained marketing technology infrastructure across on-prem systems and AWS, including infrastructure-as-code efforts using Terraform.
- Delivered APIs and web applications for marketing resource management, campaign metadata management, ESP-agnostic campaign deployment, and privacy services.
Shutterfly
Manager, CRM Operations
- Led CRM operations for multi-channel marketing campaigns across email, web, app, customer support, search, social, and related channels.
- Built campaign flowcharts in IBM Unica, performed audience QA, and deployed audience lists through Oracle Responsys and IBM Watson Campaign Automation.
- Supported real-time triggered messaging programs including order confirmation, welcome, password reset, and other lifecycle and transactional emails.
- Administered IBM Unica Suite, CRM systems, ESP integrations, campaign databases, and operational endpoints.
Franklin Templeton
CRM Technical Manager
- Led CRM and campaign platform implementation work for Franklin Templeton marketing organization.
- Implemented IBM Unica Campaign, IBM Cognos, and Unica Customer Insights for segmentation, response tracking, reporting, and campaign execution.
- Built integrations with SAP BusinessObjects, ExactTarget / Salesforce Marketing Cloud, and Siebel CRM.
USAA
Business Manager
- Worked across CRM, campaign management, data integration, and BI initiatives within USAA Enterprise Data Warehouse program.
- Supported migration from Infor Epiphany to IBM Unica and inbound/outbound campaign development using Unica Marketing Operations, Campaign, and Interact.
- Supported member segmentation scoring, campaign attribution, customer contact preference, lifetime value, and member/product analytics initiatives.
Earlier consulting and analyst roles (2006 – 2008)
IMSS Mexico
CRM Business Analyst · Mexico City
- Supported the MARFIL program to replace legacy systems with Oracle Siebel CRM and Oracle Enterprise Taxation Management for collections and revenue management.
DNA Finland Oy
Marketing Consultant · Helsinki
- Led marketing process design and implementation for a large-scale Oracle Siebel CRM rollout.
Tata Consultancy Services
Systems Analyst · Bangalore
- Led consulting engagements with Nokia and Motorola on MRM evaluation and Siebel CRM implementations.
Global work
Global product and transformation experience
Experience building platforms and operating models across teams and markets in North America, Europe, Asia, and Latin America.
San Mateo, CA PlayStation
Redwood City, CA Shutterfly
San Antonio, TX USAA
Mexico City IMSS
Helsinki DNA Finland
Bangalore TCS
Featured personal projects
Featured personal projects
Products, writing, and technical experiments I build outside my core role across product, marketing technology, AI, automation, and software development.
Bravoboard: collaborative group cards and appreciation boards
A personal product I built for teams, communities, and personal milestones, with custom boards, invite-only posting, approvals, branding, embedding, and AI-assisted message generation.
Martech101: CRM, AI, lifecycle automation, and marketing technology
My Substack/newsletter where I'm building a public voice around practical martech, owned-channel strategy, AI-assisted customer engagement, personalization, and lifecycle automation.
Presbot: ChatGPT-powered assistant for small businesses
A personal AI assistant product that helps small businesses answer visitor questions, use saved business knowledge, and capture follow-up requests or leads.
Satya Mohapatra: portfolio and personal projects
A home for my personal projects, experiments, writing, and product work across CRM, martech, AI, automation, and web development.
Writing
Practical perspectives on marketing technology, product, and AI-enabled customer engagement.
Martech101 is where I share practical perspectives on marketing technology, platform strategy, lifecycle automation, personalization, AI-assisted marketing, and product and operating-model lessons.
Martech101 on Substack
I write about marketing technology, platform strategy, lifecycle automation, personalization, AI-assisted marketing, and product and operating-model lessons, grounded in platform work rather than hype.
Subscribe on Substack
Builder notes
Technical projects & experiments.
Older technical work across marketing automation, APIs, Python, data platforms, and product prototyping.
Salesforce Marketing Cloud Async Data Load
Uses FuelSDK and Async RestAPI to create and populate data extensions in Salesforce Marketing Cloud from Teradata Database.
View on GitHub →Query Studio for Salesforce
Flask API to query Salesforce Marketing Cloud Data Extensions with Swagger UI.
View on GitHub →
Martech Weekly Top 100
An older side project that curated and ranked popular marketing and martech books/newsletter content, built with automation and web tooling.
View on GitHub →PyTeradata
Microservice in Python Flask to run Teradata database queries.
View on GitHub →More experiments (including older side projects)
Task-a-thon
A micro-fundraising platform concept for schools, built to help parents and school communities create tasks and raise funds throughout the year.
View project →Auto Giphy Movie Maker
Search Giphy for GIFs, convert them to videos, attach a soundtrack, and stitch them into a movie.
View on GitHub →GitHub Profile
A collection of personal product, automation, data, martech, and web development experiments.
View profile →Algo-trading Backtesting Framework
Algorithmic trading and backtests using backtrader.
View on GitHub →Coinbase Pro Algo Trader
Live algorithmic trading experiment on Coinbase Pro.
View on GitHub →Get in touch
Always happy to connect with people working on product strategy, marketing technology, lifecycle automation, customer data, experimentation, AI-enabled workflows, and platform transformation. I also take on a small number of selective advisory conversations where there is a strong fit.
