Hey, I'm Satya Mohapatra

I am a product leader, founder and marketing technologist with experience in driving business transformation through the development of omni-channel Marketing stacks and supporting customer engagement programs.

Find me on Linkedin, Twitter and GitHub.

About Me

I am a Product leader, SaaS founder and Marketing technologist with over 10 years experience driving business transformation through the development of omni-channel consumer marketing stacks and programs to acquire, convert, and retain customers. Throughout my career, I have consistently delivered a positive impact on the overall business while scaling successful results over time and growing brand equity. I am adept at leading complex, cross-functional, technology and strategic initiatives and I lean on data, engineering, scale and automation to lead the way.

I have spent my career focused on the nexus of people, technology, and culture – leveraging all three elements to deliver the innovation required to successfully partner across development and marketing organizations to launch products and services, build brands, and manage the wild complexities of today’s omni-channel world.

I’m currently a product leader in interactive and digital entertainment company, working within the Global Marketing organization and responsible for leading the Global CRM Product team that is responsible for delivering marketing technology (1st party data usage, stack infrastructure & measurement), and growth marketing (driving engagement and revenue through mobile, email, social, and web channels) for the brand and family of products and services.

I have effectively mentored dozens of colleagues over the years and am proud of my track record of building and leading high-performing teams. I enjoy sharing my learnings and insights with others.

I have led Product, Engineering and Marketing Tech teams at the following world-class brands

Core Competencies

Experience

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Year
Company
Position
Location
Key Responsibilities
2020 - Current PlayStation
Sr. Manager CRM Product Management (Global) San Mateo, CA
  • Lead the Global CRM Product Management Team
  • - Drive the development of data-enabled capabilities to create personalized and relevant content and communications across channels.
  • - Partner with campaign strategy, audience analytics, and product engineering teams
  • - Scope, prioritize, and drive the CRM technology roadmap
  •  
2016 - 2020 Shutterfly Sr. Manager CRM Technical Redwood City, CA
  • Led the Marketing Data Engineering, Software Engineering and DevOps teams at Shutterfly.
  • - Partnered with Marketing strategy and Data warehouse to build and deploy data pipelines to ingress/egress data required for audience segmentation, campaign operations and reporting
  • - Provisioned, administered and maintained the Marketing Tech-Stack on-prem and on the cloud (AWS).
  • - Built and maintained APIs and Web apps to facilitate marketing resource and campaign metadata management
  •  
2013 - 2016 Shutterfly Manager, CRM Operations Redwood City, CA
  • Led the operational execution, administration and prioritization of multichannel marketing campaigns (including email, web, app, customer support, search and social channels)
  • - Ensured that all mission critical CRM applications and API endpoints were online and functional 24/7
  •  
2012 - 2013 Franklin Templeton
Manager, CRM Technical San Mateo, CA
  • Led the implementation of Multichannel Campaign Management Solution using IBM Unica Campaigns 8.x, Cognos 10.x and Unica Customer Insights 8.x
2009 - 2012 USAA
Business Manager San Antonio, TX
  • Managed multiple CRM engagements as a Business Manager, Data Engineer and a Business Intelligence (BI) Analyst
2008 IMSS Mexico
CRM Business Analyst Mexico City, Mexico
  • I was a part of the MARFIL program (Management of Registrations, Collections and Inspections Departments) at IMSS, Mexico, aimed at replacing the legacy systems and web based applications in the MARFIL org with Oracle Siebel v8.1.1 for CRM and Oracle Enterprise Taxation Management (ETM) v2.5.1 for collections and revenue management.
2008 DNA Finland Oy
Marketing Consultant Helsinki, Finland
  • Led the Marketing Process Design and Implementation for DNA Finaland Oy's large scale Oracle Siebel CRM implementation.
2006 - 2008 Tata Consultancy Services
Systems Analyst Bangalore, India
  • Led consulting engagements with Nokia and Motorola's Mobile Devices Business Units on their MRM evaluation and Siebel CRM Implementations respectively

Education

Year
Degree
Major
University
2004 - 2006 Masters in Business Administration (MBA) Marketing, Systems, Information Technology Symbiosis Institute of Management Studies
2000 - 2004 Bachelors of Engineering (BE.) Information Technology Utkal University

Featured Side Projects

Geographies

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Open Source Contributions

Over the years, I've contributed to the design and developer communities by creating free open source projects

Auto Giphy Movie Maker

AutoGiphyMovie lets you search Giphy for gifs, converts them to videos, attach a soundtrack and stitches it all together into a movie

Salesforce Marketing Cloud Async Data load

Uses FuelSDK and Async RestAPI to create and populate data extensions in Salesforce Marketing Cloud from Teradata Database

Query Studio for Salesforce

Flask API to query Salesforce Marketing Cloud Data Extensions + Swagger UI

Github Profile

Product Leader, Marketing Technologist and Founder @presbot1

Algo-trading Backtesting Framework

Algorithmic trading and backtests using backtrader @Backtrader

Coinbase Pro Algo Trader

Live algorithmic trading on Coinbase Pro

PyTeradata

Microservice in python flask to run Teradata database queries @teradata

Martech Weekly 100

Most Bought and Read Marketing Books of the Week powered by [Algolia + Flask + Mailchimp + Amazon Product Services API] @martechweekly
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